Community Coordinated Child Care
3 generations of website design • photography • video • print materials
How it started... How it's going...
Years of work with Community Coordinated Child Care started with one black and white photo...
The executive director valued original photography and was able to put photo shoots in her budget to use in all of their printed materials, which is rare these days.
She loved black and white film photography and that is where it all started. I designed their first (second and third) websites over the years, moving from color film to digital of course but keeping original photography a priority. Using stock was never an option. I can't emphasize it enough...If you have the budget do a brand specific photoshoot it will set you apart from your competition.
..the reality was that two color printing was economical...
...everything I designed, brochures, guides, postcards, tri folds were two color
Eventually we graduated to color...shot on medium format...FILM!
The first generation of the website had a black and white landing page with animated gifs that faded in and out and changed images.
As you rolled over the boxes on the home page a description of what you would find on each page appeared with a related photo.
If you are following along with the story remember this was basic html - what you could do was very limited.
Spanish/English brochures...
Most of the brochures were printed in spanish and english. I designed the careers brochure all in one. One side was in english, the other side in Spanish, all you had to do was flip it over. The two languages joined at the center spread with a health and safety checklist, one side english, opposite side upside down in Spanish.
....then ahhhh...digital!
the second generation of the website featured the new photography...
At this point in web design it was all done in a program called Dreamweaver - each individual piece was made in photoshop and placed where it needed to be - there were no automatic drop down menus! It was the dark ages...
as well as a new programs and services brochure...
...last project updating the website
Before the executive director retired I was brought in to redesign and update the website, I had teaching sessions with the employees in charge of making future text updates. Since then they have managed the site themselves. Often when this happens the overall design gets affected but they seem to be doing a pretty good job staying true to my designs.
